Building the mirror India deserves.
Saundarya started with a simple question: why does discovering and booking the right look feel harder than the look itself? We're a beauty super-app that combines AI-powered virtual try-on, a curated salon and freelancer marketplace, creator-led inspiration and a fair, transparent booking layer — designed and engineered from Mumbai for a global audience.
Our mission. Make beauty discovery feel like magic and beauty commerce feel fair. Customers should see themselves in a look before they book it. Salons and freelancers should get modern tooling and honest economics — not a listing tax.
What we build. An AI-powered try-on engine trained on Indian skin and hair, a location-aware discovery feed of salons, spas and freelance professionals, a booking system that respects both sides of the counter, and a creator layer that turns real customer looks into inspiration for the next one.
Where we are.Headquartered in Mumbai, with team members and salon partners across Bengaluru, Delhi NCR, Pune and Hyderabad. We're actively onboarding independent studios and beauty professionals across India.
Every screen, every render, every booking flow is designed to feel calm and considered — not another loud marketplace.
We built the tools we wished existed when we ran the shop floor: fair pricing, clean payouts, real analytics — no dark patterns.
Our models are trained on Indian skin, hair and taste. Our engineering standards are set for global scale from day one.
Small, senior, and shipping.
We hire slowly, write a lot, and ship what we'd want to use ourselves. Product, ML, design and salon operators sit in the same room (and the same Notion) — no silos, no handoffs.
A small, senior team from Mumbai and Bengaluru with backgrounds across consumer product, computer vision, and beauty retail.
Owners and stylists from independent studios and national chains help us shape pricing, staff tools and payout workflows.
Editors, artists and creators keep the discovery feed grounded in real Indian beauty — not stock imagery.
Want to join us or partner with us? Head to get in touch.